Shade Factor unveils rebrand to align with its bright future direction
Shade Factor is excited to announce a refreshed brand identity, comprising of a new logo, colour palette and brand essence of From Every Angle.
Shade Factor was founded in 1998 and since grown to be one of Australia’s most-trusted brands in custom-made, high-performance shading products. The company is proud to deliver quality comprehensive solutions for architects, homeowners and builders using German manufacturing, rigorous engineering processes and client focused service.
The new branding is built around the company’s core values of Premium, Precision, Trust and a Holistic Approach; four drivers that have made Shade Factor what it is today. It comes at an important time as Shade Factor positions itself as an industry leader, able to adapt with our changing times whiles providing unique, bespoke solutions.
“We felt it was time to capture in our corporate identity the true ethos of our company which has always been about sourcing and inventing better products for comfortable and sustainable living,” says Peter Skinner, director at Shade Factor.
“From Every Angle captures the commitment at Shade Factor to providing exceptional service and shading products to homeowners and quality technical and strategic advice across commercial project teams from architects, investors and façade engineers to sustainability consultants and cost planners. We are proud to be a leading contributor to the engineering of better performing buildings.”
For more information, please contact
